SEO is a set of actions that are taken in order to get better results and rankings of sites in search engine search results such as Google, Yahoo, Bing and.. As you know, Google is the best and most powerful search engine in the world. The use of sophisticated and intelligent algorithms in the Google search engine, which often leads to the best results, is the reason for its uniqueness. However, this issue is rarely seen in other search engines.
If you want to know what SEO is, this article is for you!
Define SEO and How search engines work ?
Search engine optimization ( SEO ) is better, it just feeds his pronunciation is the abbreviation for Search Engine Optimization. Google has always tried to show the best results in SERP. The term SERP stands for Search Engine Result Pages and means search engine results . This poses a serious challenge for Google itself. So if Google wants to remain the flagship of search engines, it has to get the best results for its users from among billions and give them to them in a fraction of a second!
What’s going on behind the scenes? When we do a Google search for a phrase, several algorithms with hundreds of detection and determination factors come into play. According to Google experts, there are more than 200 factors at the heart of several algorithms on which search results depend directly. Google keeps the algorithm details as secret as possible to prevent violations and misuse. Therefore, it is not clear to anyone other than Google agents exactly what factors are involved in the search results. Of course, there are a number of general issues that many of us are aware of, but the main discussion is in detail.
Comments on SEO are free!
Each person active in the field of SEO can have a different perception of SEO! Because when a subject is not discussed in detail, it is obvious that there are very different interpretations of it. As one of the thousands of people active in this field, I have my own theory that some may reject or endorse. You are also free to choose whether or not to use this article. It is your decision …
What is SEO and how is it done?
Internal and external SEO are two basic principles. First of all, we need to know what is the difference between the two?
What is internal SEO?
The set of actions that take place within the SEO and within the website is called internal SEO.
- Things like content production, improving internal structure, increasing speed and stability, improving the user interface and the like
What is external SEO?
The set of actions that take place within the framework of SEO and outside the website is called external SEO.
- Things like link building and spam control, social media activity, branding and to some extent * advertising * and the like
* Advertising is not directly related to SEO, but it can provide a good platform for the development of a website.
One thing to keep in mind is that a site should be designed for users, not Google! Knowing this and acting on it covers a large part of the issue. Because surveys show that Google is trying to display results on its search results pages that are closer to what its users want.
General and basic framework
We need to consider a number of basic frameworks before setting up a website that we want to achieve good results in SEO. The details of the work must also serve the general rules. These general rules are:
- The site is for users to use, not for Google robots and crawlers
- SEO is like a child who always needs care.
- Using unprincipled methods will not work forever, even if you get results.
- Instead of working on quantitative indicators, it is better to focus on qualitative indicators.
- To achieve results, continuous research is a fundamental principle.
- We should not expect the results to always be what we expect.
- Competitive sites should not be underestimated.
- Not everything is supposed to be available to us!
- SEO is not just about producing content and linking!
The site must be user-friendly
Google is gaining popularity by using factors such as UX, which means user experience. Studies show that UX has become a very important factor in SEO. This can be very bad news for those who are not proficient in SEO. In fact, paying attention to the principle of user experience and its optimal provision in the work site is very large, specialized and requires continuous follow-up and review. In fact, if we want to be successful in this field, we must always move in the direction of the needs and desires of our users.
Stopping is forbidden!
SEO and site optimization are continuous. So it doesn’t make sense to leave work in the middle of the road. According to studies, stopping work can have a negative impact on SEO. This is because popular sites are always up and running. We may also miss the opportunity.
Fraud is prohibited !
In previous years, it was possible to circumvent Google with a series of simple solutions, but now Google’s search engine has become so smart that it’s hard to come up with unprincipled solutions. If the result is achieved, everything will definitely be lost over time. So it is better to choose a longer but safer way.
Quantity or quality? The problem is
In SEO, quality is more important than quantity. For example, in content production, 100 quality content is better than thousands of low quality content. If there are only a number of incoming ads from Google, there are many sites with a relatively low number of content but better quality in Google results. Of course, it should be noted that site activity is also important. It would be great if both factors could be taken into account.
Don’t forget to research, research and experiment
Given that Google is constantly changing and evolving algorithms, research should always be done on this. In addition, testing seems necessary. Because as we said at the beginning, the exact way Google works is hidden from us. Note that it is better to implement your trial and error on a test site.
We don’t know everything
Admittedly, no one knows all the details of Google’s work except Google. Even if one can master it to this day, one must keep in mind that Google is constantly evolving. It is sometimes seen that some people claim that we have complied with all the standards of Google, but we have not achieved the expected result. However, not all of the factors involved in Google results are obvious to anyone.
Competition is inevitable
People who have been in contact with me have heard this from me many times. Getting ranked on Google is like an entrance exam. This means that you, like the university and the school, are not measured by a set of general criteria and indicators, but are in competition with others, and the result of your work is directly related to the performance of competitors. In SEO, if you ignore the performance of competitors and do not examine them carefully, you may not get a good result unless your work is very correct!
Step by step on the path of goals
At first glance, it doesn’t make sense to expect the best results in Google results, especially in high-pitched words. It is best to have long-term goals for this and focus on smaller goals first. Don’t forget that small goals are steps that are taken for larger goals.
Links and content are important, but not everything
Content and link are the basis of the work, but studies also show the high impact of other factors. We suggest you don’t limit yourself to content production and link building. Factors such as improving UX and branding also have a very high impact on improving rankings.
There are always standards
It should be noted that in addition to the above, there are a number of requirements and rules that are directly related to Google, and to get better results, you should pay attention to them. These standards are:
- Pay attention to the standards used in site design
- Pay attention to interactive metatags such as title, description, robots, etc.
- Do not use hidden code and content on the site
- Site registration on systems such as Search Console and Google Analytics
- Maintain site security and stability and provide maximum access speed
- Correct transfer of deleted pages or their URLs
And dozens of other things that have been fully discussed in SEO training